six weeks.
six agencies.
limited places.

PUBLICIS STUDENT WORKSHOP

six weeks.
six agencies.
limited places.

PUBLICIS STUDENT WORKSHOP

02: The Course

We’re running a free yes free 6 week course that’s open to all-comers.

We’ve called it the Publicis Student Workshop because the structure is lovingly ripped off from the now defunct D&AD Student Workshop that some of us did when we were starting out in advertising.  We thought it was brilliant so we wanted to reimagine it for you.

Every Wednesday night you’ll get a brief from an agency in the Publicis Groupe. Then you have a week to work on your ideas which you will present the following Wednesday night in person, to Creative Directors of that agency. At the end of the session you’ll get the brief for the next week’s agency, and repeat five times. You get it.

There will be creatives like you, and creatives that are nothing like you. You might meet a future creative partner, or get to know some people you’ll know for years in the industry. And you’ll get great briefs and even better feedback from a wide range of agencies in the Publicis group, from advertising to digital and health to PR.

Now the hard bit. You need to answer the brief below.

Publicis team member signature
Ben Mooge
Publicis team member signature
Emma De la Fosse
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CLOSING DATE FOR ENTRIES

14 April

Read the full Brief
Email Your Entry

03: The Briefs

Brief #1

HFSS and the Return of the Brand

This might not have crossed your radar, but HFSS ads are about to have a parental lock. HFSS. Full name High Fat Salt Sugar. AKA “Junk food”

The oldest, most populist, biggest brands are facing a new set of media restrictions.

Take on the challenge to tell these brand stories while never showing any actual product. Discover the full brief below.

Closing date for entries

14 APRIL

Read the full Brief
Email Your Entry
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Brief #1
Entry Brief
14.4.2022
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Week 01
Brief #2
Leo Burnett
5.5.2022
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Week 02
Brief #3
Saatchi & Saatchi
12.5.2022
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Week 03
Brief #4
Langland
19.5.2022
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Week 04
Brief #5
Taylor Herring
26.5.2022
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Week 05
Brief #6
Digitas
9.6.2022
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Closed badge
Week 06
Brief #7
Publicis. Poke
16.6.2022
Closed badge
Update badge
Brief #1
Entry Brief
14.4.2022
Closed badge
Update badge
Week 01
Brief #2
Leo Burnett
5.5.2022
Closed badge
Update badge
Week 02
Brief #3
Saatchi & Saatchi
12.5.2022
Closed badge
Update badge
Week 03
Brief #4
Langland
19.5.2022
Closed badge
Update badge
Week 04
Brief #5
Taylor Herring
26.5.2022
Closed badge
Update badge
Week 05
Brief #6
Digitas
9.6.2022
Closed badge
Update badge
Week 06
Brief #7
Publicis. Poke
16.6.2022