PUBLICIS STUDENT WORKSHOP

01:Introduction

02: The Course

We’re running a free yes free 6 week course that’s open to all-comers.

We’ve called it the Publicis Student Workshop because the structure is lovingly ripped off from the now defunct D&AD Student Workshop that some of us did when we were starting out in advertising. We thought it was brilliant so we wanted to reimagine it for you.

Every Wednesday night you’ll get a brief from an agency in the Publicis Groupe. Then you have a week to work on your ideas which you will present the following Wednesday night in person, to Creative Directors of that agency. At the end of the session you’ll get the brief for the next week’s agency, and repeat five times. You get it.
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There will be creatives like you, and creatives that are nothing like you. You might meet a future creative partner, or get to know some people you’ll know for years in the industry. And you’ll get great briefs and even better feedback from a wide range of agencies in the Publicis group, from advertising to digital and health to PR.

Now the hard bit. You need to answer the brief below.

Ben Mooge

Emma De la Fosse

14 April

Read the full Brief

Email Your Entry

entries@pubstudentworkshop.co.uk

03: The Briefs

Brief #1

The product is the brand

This campaign for Heinz Ketchup was one of the best things at Cannes Lions this year.

Advertising awards are often given to campaigns that are ‘purposeful’ or have an agenda that’s somehow separate to the old fashioned notion of making brands famous and selling their products.

‘Draw Ketchup’ is simple. A confident celebration of a product that reaffirms its superiority, its ubiquity and its brand love.There’s only one Heinz Ketchup, and don’t they just know it.

The brilliant thing is that loads of famous products have a brand campaign in their armoury just waiting to happen. Famous assets that are waiting to be exploited.

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Closing date for entries